Maggie Krsinich Jewellery

Self-taught jeweller Maggie Krsinich came to me looking for a visual identity that could hold the ethos of her work—bespoke, made-to-order pieces crafted from her home studio in Manawatū. She also needed an eCommerce website for her made-to-order pieces as well as her bespoke jewellery design service. We began with brand strategy and identity, developing minimal, considered branding drawing from black-and-white editorial fashion, the feeling and fluidity of the ocean, and a sense of quiet luxury. The identity was designed to feel pared back and elegant, allowing the craftsmanship to lead. I then designed and built a Shopify website to support both made-to-order sales and bespoke enquiries. Every touchpoint was considered, from product pages to packaging, including courier boxes, tissue wrap, and personalised comp slips, to create a cohesive, elevated experience from discovery through to delivery.

Brand Identity
Web Design & Build
Packaging & Stationery

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